- Course unit code:
- N424Z25_4B
- Course unit title:
- Fundamentals of Business I
- Mode of completion and Number of ECTS credits:
- Exm (4 credits)
- Course contents:
- Introduction to business, legal forms of business, legislative framework of business activity
Marketing approach to business, business environment
SWOT analysis
Strategic marketing – market segmentation, targeting, positioning
Tools of marketing mix
Business plan, species, types, structure
Marketing plan as a part of Business plan
Financial plan as a part of Business plan
Human resources – stimulation and motivation of employees
Ethics in business, Corporate Social Responsibility
Institute of Information Engineering, Automation and Mathematics was established in 1.1.2006 from two departments: Department of Information Engineering and Process Control and Department of Mathematics.
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